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Tag-Archive for "advertising"

“You Oughtta Know” Inbound Marketing Dec 08

Hubspot.com produced this video, featuring Rebecca Corliss belting out about her frustration with outbound marketing!

You Oughtta Know Inbound Marketing - Click to view video

Click to view video - opens in a new window

The question it begs? Why are you spending SO much time and money on cold calling, direct mail and TV ads when you could do much better by throwing a bit of $$ into the Internet?

Too many small businesses are serving a large piece of their advertising budget pie to postcards, newspaper and telephone book ads, in an era of the Internet.   Don’t these people know that more than 65% of their audience is online looking for them?

Perhaps they’ll get a clue if they see this video.  Alannis Morissette, eat your heart out!

Full lyrics, credits and more media available here.

           
Holiday Slowness: A Great Time for Business Housekeeping! Nov 30

Holiday Slowness: A Great Time for Business Housekeeping!We all know that holiday time means people do less work. Everyone takes time off from their jobs, many offices are closed, phone calls and e-mails seem to slow to a crawl, and you can’t get folks to get back to you.  But being a small business owner (perhaps even a home-based business) it seems there’s nothing to do but sit at your desk and wait.  Right?  Wrong!

Seems we all have those tasks that never make it to the top of our “to-do” lists.  This holiday slowness or down-time’s the best time to do a little end-of-year housekeeping!

Out of the many (many, many!) things on my to-do list, I pulled out the ones I need to pay attention to most right now while things are seemingly halted to a snail’s pace, and am sharing them all here to help inspire others.  more…

           
Was Motrin being a pain? Moms, help me out! Nov 19

Motrin ad makes mom's mad - click to view videoApparently, the company that makes Motrin pain reliever put out an ad recently which not only offended moms all over the country, it also caused a huge viral video and blogging storm as well!

Moms everywhere fumed and ranted about how the ad offended them, but it also made them angry that the company continued to run the ad on the Motrin web site, and thought that their inability to quickly react to the chatter taking place in the social online networking universe made the moms feel like more…

           
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