Tips on being an event or community sponsor

In our series on attending events as part of your business networking, we discussed previously how to attend an event, and how to gather leads and connect with them after the event has happened.

This part of the series discusses how you can take part in events in your area or region in a more active role…that’s right, not as a participant/attendee, but as a sponsor.

How can sponsoring help you to be visible to the business community and gain the right contacts? It is actually quite simple, you need more…

Part I in this series talked about the best ways to connect with others at an event.

But what do you do if you want to get the other businesses taking part of such an event to keep your name top of mind long after it’s over?

Here is another way to benefit from events in your community - Take part in it! more…

Networking for your business is a constant job. We all probably belong to networking groups or business associations for which we attend regular meetings. Of course the main focus is to get to know others in the group and vice versa, to build connections and possibly down the road, customers!

But sometimes you want to attend an upcoming event that’s outside of the traditional “networking” scope. Things like tradeshows, community fairs, block parties, etc., can be a great way to have fun and get to know other businesses and community leaders.

In this series of blog posts, I will share with you my tips for how to best maximize your return on investment when attending events. If you follow these tips, you will find yourself getting business in the most rewarding and beneficial ways. By getting folks to be part of your captive audience, and in turn, having those folks be your advocates and possibly customers. more…