I’ve been researching lately, how I can  amp up my Facebook business presence.  So a few months ago, I set up a Facebook Page (or Fan page, as they are often called).  Very different from a Facebook profile.

First, a little background on Facebook Pages. more…

So you have a business.  First things first!  Do you know your target audience? OK.  Now, do you know who your IDEAL client or customer is?  You most likely have a pretty good idea.  You probably think about it all the time, “Oh, I just wish THIS KIND of customer would call me up and by my product/hire me/book me!”

Have you come up with your company slogan yet?  This is different than a logo or long mission statement.  This is a quick, pity, easy-to-remember or understand line about your company and what it does best, wrapped up in a few words.

As for my own business, I haven’t really had many successful taglines/mantras to speak of.

But when I started out with my first website in 2000, more…

One of the network moderators at a Ryze network group I belong to has been helpful with sharing her PR expertise.  Here is a bit about what we discussed, and some tips.

Many know that gaining free PR is a great tactic to propel your business image.

The two biggest mistakes made by those of us acting as our own PR firm are: more…

Tips on being an event or community sponsor

In our series on attending events as part of your business networking, we discussed previously how to attend an event, and how to gather leads and connect with them after the event has happened.

This part of the series discusses how you can take part in events in your area or region in a more active role…that’s right, not as a participant/attendee, but as a sponsor.

How can sponsoring help you to be visible to the business community and gain the right contacts? It is actually quite simple, you need more…

I was reading a blog post the other day about Britney Spears’ Twitter account and thought to myself, “Oh, golly, another celebrity Twitter account!”

So many are filled with trite, silly tweets logged by their flunkies/managers/what-have-you’s, that it’s silly.

Being real on Twitter means being yourself

You’d think… here’s a person with such enormous celebrity and so many fans who listen to them, and they wind up being just another crappy PR Twitter account, blowing their changes to attempt to make a real connection with their fans, increase their credibility, etc. more…

Someone at a network I belong to recently asked the group members to share five tips which could help boost visibility, profitability and credibility for new hobby-for-profit folks & business owners looking to get started online.

Although there are tons more which I could share, here are my own top five: more…