This post is a good one for everyone to read and know, before jumping into an e-mail marketing campaign.

You are probably familiar with at least a few of the services available, which can be used to assist you in your campaign and list management, as well as mailing out the newsletters for your business.

Here are just some of the more popular e-mail marketing service providers:

MailChimp - Constant Contact - Mad Mimi - Campaign Monitor - CakeMail - iContact
more…

Just got off the phone with a client. Together, we had just spent 2 weeks of blood, sweat and tears creating her e-mail list, her newsletter design, me trying to jump up and down and slam into her head, all the knowledge inside of me which was stored over the years about email marketing and WHY you have to do such things as opt-in, pay a company to hold your list and let them e-mail your clients, vs. just ‘copying and pasting’ a cute message and blasting it off to 1,000 people… more…

We all know blatant spam from 100 feet away if it’s meeting one of the following requirements:

* it’s from someone we don’t know or never met (but sometimes Kermit the Frog or Oprah)

* If it mentions male body parts, mortgage benefit, or diet fad in the subject

* If it’s utter nonsense

…but how do you recognize spam when it doesn’t meet any of the above conditions? more…